At Acomware, we have launched our own Comparison Shopping Services (CSS) program that will benefit our clients 20% discount in Google Shopping campaigns. They are already using the new program, for example e-shops Astratex, Spokojený pes or Tescoma. We are introducing a similar service for foreign countries as well.
CSS stands for a program that allows competing comparison shops to participate in Shopping campaigns. "We cleverly used the new regulation of the European Commission, which orders Google to provide space in the search also to other goods comparators. We met all the demanding conditions and became a CSS partner of Google. So far, we are the only agency in the Czech Republic that offers this program, built on our own technology," says David Vurma, CEO of consulting company Acomware. She is currently launching this service in other EU countries as well. In May, it will be Slovakia, Poland and Germany.
The main motivation for using the CSS program is to reduce the price per click by up to 20%. With the same campaign budget, more impressions and clicks can be obtained, while the entire discount is credited directly to the cost per click. For inclusion in the price comparator, Acomware charges a monthly fee, the amount of which is determined individually according to the number of advertised products as well as the total expenses for this type of campaign. “Starting up is very simple and fast. Just send a request to include product campaigns in our program and wait for the account to be activated. The client does not have to edit anything himself. We don't even need to have access to the account,” explains Andrea Chamilla, Head of Performance at Acomware.
Currently, the CSS program from Acomware is used by, for example, the online seller of underwear Astratex, the e-shop for dog breeders Spokojený pes or the manufacturer and seller of kitchen utensils Tescoma. "We were the first to use the new Acomware CSS service and thanks to it we saved significantly in our product campaigns. We were very surprised by the speed of launching the service, when we handled everything with just one e-mail." adds Tomáš Haškovec, marketing director of the SpokojenýPes.cz e-shop.
Read more about our CSS program and take advantage of this unique offer faster than your competition.
Kamil Gric
+420 737 289 527
Acomware is a specialized consulting company for e-commerce and digital marketing. Since 2002, he has been helping companies achieve the best possible results in his environment. It increases sales, builds new brands or improves customer care. The company's services are used by retail chains, e-shops and manufacturing companies.
The Czech e-commerce scene is a home for Acomware, which it is actively trying to develop and cultivate. He participates in the development and implementation of new tools and technologies, trains experts and enthusiasts. On the website www.acomware.cz publishes unique research and studies. He is the organizer of the Performance 2020, Emailing 2020 conferences and the Eshopista discussion cycle.
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