Eshopista: The power of the post-purchase relationship with the customer
The June Eshopista focused on an essential topic – effective work with customers after purchase.
Due to the increasing costs of advertising, demanding customers and growing foreign competition due to the emergence of marketplaces, it is no longer enough to just acquire new clients. On the contrary, the key is to be able to work effectively with the customer. We focused on practical examples and ideas on how to properly work with tools for data collection and communication. You learned about real problems, successful examples and instructive failures, and you received guidance on how to monitor and evaluate the health of your customer database in the long term.
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