Mobile operator MOBIL.CZ launched a new advertising campaign with the claim "Date for free, build relationships". As in previous campaigns, director and actor Jakub Kohák remains the brand ambassador. However, his character is newly presented in the role of a father who tries to keep up with the times and his teenage son in online communication. The live spots are stylized in the form of classic sitcoms.
"Our goal is to draw attention to the benefits of our prepaid cards, where clients now get up to 500 crowns of credit in addition to the first top-up and 1.6 GB of fast data for the new SIM card. The new spots are once again very entertaining and the audience will definitely not get bored." adds MOBIL.CZ product manager Karel Bechník.
They are ready a total of three advertising spots, whose footage changes depending on the channel used, as well as sponsorship messages. The ad will run on Óčko TV or on the YouTube channel. The campaign will also be supported by banner advertising.
For creative concept, the complete realization and media plan of the campaign is handled by the consulting company Acomware. "Our intention was primarily to entertain the audience and also to point out the current form of online communication in a humorous way. Jakub Kohák and his fellow actors point out intergenerational differences in online communication," introduced by Simona Hostůovecká from the consulting company Acomware.
Sample:
Kamil Gric
+420 737 289 527
Acomware is a specialized consulting company for e-commerce and digital marketing. Since 2002, he has been helping companies achieve the best possible results in his environment. It increases sales, builds new brands or improves customer care. The company's services are used by retail chains, e-shops and manufacturing companies.
The Czech e-commerce scene is a home for Acomware, which it is actively trying to develop and cultivate. He participates in the development and implementation of new tools and technologies, trains experts and enthusiasts. On the website www.acomware.cz publishes unique research and studies. He is the organizer of the Performance 2020, Emailing 2020 conferences and the Eshopista discussion cycle.
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