Acomware comes to the market with a new creative agency Blueglue

After a year of preparations, Acomware launches a new creative agency, Blueglue. The final step was the merger of two dynamically developing departments, which have grown by more than 360 % over the past year. Blueglue services are currently being used by, for example, OFFICEO | Office Depot, Tescoma, MOBIL.CZ, SCONTO or Astratex.

The new agency consists of 20 specialists led by Pavel Paradýs, who for the past two years was in charge of building a separate team specializing in performance marketing and content management on social networks at Acomware. Now he becomes the boss of the new brand Blueglue. "Acomware has historically been strongly associated with performance or working with data. For a long time, however, we have also placed the same emphasis on creative and content, which is proven by the complex campaigns we have implemented for our clients. The new agency is thus a logical outcome of this journey for us," explains David Vurma, CEO of Acomware, according to which Blueglue will bring bold solutions to clients wherever they are needed.

The team focuses primarily on complex creative solutions, i.e. building visual identities, content creation or video production. However, it is not only about online activities, but also about packaging design, video spots for TV, OOH production or the overall implementation of communication campaigns. Another important area of services is social networks, both in terms of performance and content.

Blueglue also has a complete background with its own production studio and equipment needed for top video and photo production. This also includes live streaming technology for professional webinars or conferences.

"We are already working for important clients for whom creative plays an important role in both brand and performance campaigns and customer retention. We sensed the need for flexibility and specialization in content creation. Our strength is not only creativity and great work with content, we are also distinguished by a business perspective on marketing and an overlap in marketing strategy," adds Pavel Paradýs, Head of Blueglue.

One of the successful examples of work of the Blueglue team is a strategy for the company MOBIL.CZ, in which the goal was to revive the brand in the stagnant market of virtual operators. The change in communication was based on modifying the visual identity and increasing authenticity towards the target group. Jakub Kohák became the face of the brand. Thanks to the appropriate connection of brand and performance activities, MOBIL.CZ is currently the 3rd most popular virtual operator in the Czech Republic with more than 200,000 customers.

"As Acomware, we remain a consultant and creator of digital solutions that will help companies with everything they deal with online - from customer acquisition to customer retention. In Blueglue, Acomware gains a strong partner for fulfilling a complete marketing and business strategy for our clients. I am sure that colleague Pavel will build one of the best creative and communication agencies in the Czech Republic," concludes David Vurma.

MEDIA CONTACT

Kamil Gric

kamil.gric@acomware.cz

+420 737 289 527

ABOUT ACOMWARE

Acomware is a specialized consulting company for e-commerce and digital marketing. Since 2002, he has been helping companies achieve the best possible results in his environment. It increases sales, builds new brands or improves customer care. The company's services are used by retail chains, e-shops and manufacturing companies.

The Czech e-commerce scene is a home for Acomware, which it is actively trying to develop and cultivate. He participates in the development and implementation of new tools and technologies, trains experts and enthusiasts. On the website www.acomware.cz publishes unique research and studies. He is the organizer of the Eshopista discussion series.