Consulting company Acomware has won the Retail Readiness challenge organized by Google, confirming the excellence of its performance advertising specialists. It was a Czech-Slovak inter-agency competition that evaluated the readiness of clients' performance campaigns during the Christmas season.
Google held a Retail Readiness challenge as part of an educational program to prepare e-commerce players for the Christmas season. The data showed that the coronavirus pandemic increased the volume of purchases on the Internet by leaps and bounds, when the biggest increase was traditionally recorded during the Christmas season. This confirmed the period between October and December 2020, when Czechs spent on the Internet for gifts over 65 billion crowns.
Another 17 leading Czech and Slovak agencies signed up for the challenge with us. The final placement among the companies was influenced by 2 factors.
The results were not certain until the last moment. Google shared with us the running ranking of companies every 14 days and the ranking was very balanced. We appreciate the final result all the more, which demonstrated the excellent work of our specialists.
Many thanks to Google for the award and we look forward to more events in the future.
Untraditional and in the peace of home. This year, Czechs will spend Valentine's Day differently than in previous years.
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