František Florián is new to the position of Performance Strategist at the consulting company Acomware. He will be in charge creation of performance strategies for important clients, development of standards in the field of performance advertising and also development of new products.
František Florián comes from the media group GroupM, where he was in charge of media communication of the L'Oréal brand on the Czech, Slovak and Hungarian markets. Even before that, he worked at the Zaraguza agency, where he worked on content creation for the social networks of ŠKODA AUTO Czech Republic.
In the position of Performance Strategist at Acomware, his task is to better connect individual departments and increase the complexity of campaigns that the company implements for its clients. "On the market, Acomware is perceived as a specialist in performance campaigns, which innovatively moves its clients, e.g. with its own CSS program, campaign automation or advanced data visualization from advertising and analytics accounts. My task is to contribute as much as possible to these innovations and continue to develop Acomware's strong position in this area," says František Florián.
"Acomware has as a leader in the field of performance advertising in its structure, a number of positions such as Performance Strategist or Automation Specialist. It is precisely these positions that fundamentally differentiate us from the competition. As these colleagues have no assigned clients. They are dedicated purely to the development of our standards and create strategies for individual accounts of our clients. I have known František for many years and he is undoubtedly a great asset to our Performance Team," concludes David Vurma, CEO of the company.
Kamil Gric
+420 737 289 527
Acomware is a specialized consulting company for e-commerce and digital marketing. Since 2002, he has been helping companies achieve the best possible results in his environment. It increases sales, builds new brands or improves customer care. The company's services are used by retail chains, e-shops and manufacturing companies.
The Czech e-commerce scene is a home for Acomware, which it is actively trying to develop and cultivate. He participates in the development and implementation of new tools and technologies, trains experts and enthusiasts. On the website www.acomware.cz publishes unique research and studies. He is the organizer of the Performance 2020, Emailing 2020 conferences and the Eshopista discussion cycle.
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