The consulting company Acomware, which focuses on digital marketing and e-commerce, won the tender for the management of the social networks of Česká spořitelna – pension companies.
Acomware will take care of the content and performance of all social networks that the company uses for its communication. "Specifically, it's about Facebook and now also Instagram, which we're building from scratch," explains Pavel Paradýs, Social Media Team Leader at Acomware. "In the tender, in addition to the comprehensive strategy of using these channels, we also focused a lot on creative. We have prepared a sample campaign, including a video or sample posts, which is ready-to-go," explains Paradýs, according to which the first goal of the collaboration is to set a unified visual identity on all social networks and differentiate the content from competing pension companies.
Česká spořitelna – penzijní společnost, a. s. holds the largest market share in terms of the total number of clients in supplementary pension savings in the Czech Republic. Its 100% owner is Česká spořitelna, which already in 2000 became a member of the powerful Central European financial group Erste Bank. "Acomware agency impressed us not only with the friendly team assigned to us, but also with their ideas, creativity and their experience in the industry. We are confident that we have chosen the right partner for our social networks.” he says Darina Danielová, Marketing Manager in the company Česká spořitelna – penzijní společnost, a. s.
Social media content management is an area that Acomware has been focusing heavily on for the past year. "And this both by building a specialized team of experts and by investing in the technical equipment that is necessary for this type of service. Thanks to this, in recent months we have acquired important clients such as Tescoma, Sberbank or Lovela," adds David Vurma, CEO of the company.
In terms of turnover and range of services, Acomware is one of the largest consulting companies focused on e-commerce and digital marketing in the Czech Republic. In addition to classic e-shops, its customers also include major retail and manufacturing companies. He helps Astratex, Office Depot, Sberbank, MOBIL.CZ or Tescoma with digital marketing.
Kamil Gric
+420 737 289 527
Acomware is a specialized consulting company for e-commerce and digital marketing. Since 2002, he has been helping companies achieve the best possible results in his environment. It increases sales, builds new brands or improves customer care. The company's services are used by retail chains, e-shops and manufacturing companies.
The Czech e-commerce scene is a home for Acomware, which it is actively trying to develop and cultivate. He participates in the development and implementation of new tools and technologies, trains experts and enthusiasts. On the website www.acomware.cz publishes unique research and studies. He is the organizer of the Performance 2020, Emailing 2020 conferences and the Eshopista discussion cycle.
Ivona Ševčíková is a new member of the consulting company Acomware. In the position of Head of Customer Retention & Experience, he is dedicated to the development of a new department...
číst
This year, Czechs prefer to have their Christmas presents brought home rather than pick them up themselves. This follows from a survey by the consulting company Acomware among selected...
číst
František Florián is new to the position of Performance Strategist at the consulting company Acomware. He will be in charge of creating performance strategies...
číst
EN 
CZ 
DE