IKEA: The customer decides how to communicate

Interview with Radek Pazour from IKEA after the November panel on the topic of the customer, which APEK co-organised with us. Radek Pazour explained when IKEA plans to launch its e-shop and how it wants to transfer the atmosphere of department stores to the Internet environment.

 

 

Video interview with Jitka Dvořáková from CZC.cz can be found here, Jiří Navrátil from DATART then answers Jan Penkala's questions on this video.

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