E-commerce is growing at such a pace that there is simply no time to use the treasure in the form of a huge amount of data. Jitka Dvořáková also answered the question of which potential customers CZC.cz wants to expand its target group by. The interview took place after a panel discussion on the topic of the customer, which we organized together with APEK in November.
Video interview with Radek Pazour from IKEA can be found here, Jiří Navrátil from DATART then answers Jan Penkala's questions on this video.
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