Baushop.cz: emailing accounts for 11 % of turnover after half a year

The goal of cooperation with Baushop.cz was the implementation of a completely new strategy of email communication with customers. Similar to many other clients, we therefore implemented several basic steps:

• Automated and personalized campaigns – welcome campaign, abandoned cart campaign, holiday wishes, follow-up campaigns
• Content dynamism – the e-mails include an offer of products that the customer last viewed on the website
• Working with a loyalty program - actively informing the customer about the number of loyalty points, inviting them to use them
• Collection of new contacts – active acquisition of new emails (not only) through the PadiAct tool

The results of the new strategy were almost immediate – already 3 months after the start of the contract, the original turnover from emailing was almost doubled. For the whole year 2014, it increased year-on-year by 583 %.

It was also possible to acquire thousands of new contacts and achieve the goal of increasing the share of emailing in the turnover of the e-shop. In the first half of last year, it was roughly 1 %, and in the second half it increased to almost 11 %. At the same time, the total turnover of the e-shop grew by tens of percent year-on-year (even in the comparison of the 1st and 2nd half of 2014).

You can find more information in the infographic below this text, you can download it also download from this link.