In the case of the SEVT.cz e-shop, it was possible to significantly increase the turnover of PPC campaigns in 6 months without any increase in costs - on the contrary, they decreased by almost 20 %. How did we achieve this?
For SEVT's PPC campaigns, we have set a clear goal for this year - to increase their effectiveness, which should be reflected not only in an increase in turnover, but also in maintaining the same costs. This goal was not only met, but even exceeded – sales are growing as expected, while costs are continuously falling.
When editing PPC campaigns, we chose a combination of several steps and techniques:
In the first 6 months of this year, there was a total increase in PPC campaigns of SEVT turnover growth by 37 %. They were also for the same period reduced costs by 19 %.Our campaigns in the Sklik advertising network achieved the best results (revenue growth +73 %, cost savings 33 %).
You can find more information (including a detailed description of the solution used) in our study, which you can download download for free here.
TIP: Do you have a problem with the insufficient performance of your PPC campaigns? Contact us!
EN 
CZ 
DE