Growth is not like growth. A wrongly chosen strategy can result in your company consuming huge resources for its growth. Not only for marketing, but also for personnel costs. In principle, the growth of a company or product should stand on two pillars. The first of them is the acquisition of new customers or the stimulation of existing ones to purchase through marketing activities. As a rule, this is growth based on discounts or other incentives and their promotion. The second pillar is brand building. The goal is to build a brand that will be a sales tool in itself. We can also say that it is about building a love brand whose customers will be brand ambassadors in themselves.
Ideally, a company should stand equally on both pillars. To be a strong brand with a balanced marketing program built on knowledge of the customer base. Unfortunately, in a lot of cases, it leans heavily to one side. In practice, a company trapped in a discount spiral with significant customer acquisition costs or a company obsessed with brand building with huge customer retention costs will often emerge.
We will help you set up and implement a retention strategy that will increase the revenue generated by your customer base. We can do it together. You and our team of experts.
Think of a retention strategy as a roof for your business. If you implement the strategy correctly, it will help you in many ways. It will provide you with a good overview of the current state of your customer database, help you define your relationship and communication with the customer, better manage the product offer and, last but not least, also set up a better evaluation of the success of your marketing, thus your entire business.
However, this is no small task. That is why we at Acomware have a defined retention strategy creation process. The biggest problem for companies trying to implement a retention strategy is tearing out details from the entire process. This leads not only to failure, but also to demotivation in further work with this issue. We often see unsuccessful attempts to create a loyalty club or to create an attribution model. If you don't have the basic parameters defined, such as what a returning customer actually is and what his expectations are, you can never succeed. So first it is necessary to start working with your data!
A typical manifestation of a poorly set marketing strategy is data ignorance of one's own customer database. Let's do a little test.
We will prepare your data for analysis. We will then divide your customers into groups according to their value to your company. We create basic definitions and determine the value of customers over time and their churn rate. We'll also set up automatic reports for you. You will always have an up-to-date overview of the status of your customer base. It will also not forget the status of your product offering and margin work.
We will evaluate how effective your acquisition of new customers is and how long you will keep them. In this way, you will understand how effective it is to spend your marketing resources on individual channels.
We define the needs of your customers. We will set up the measurement and management of customer satisfaction with you. We will look at what your customers want, what your company promises them and, above all, how you actually fulfill your promises to your customers.
We will set up a retention strategy together. We will identify areas where we can achieve real results with your customer database and prepare a series of tests.
The basic tool for working with customer retention is your brand and your products. Together, we need to look at your customer communications in light of your new retention strategy.
We'll set up automated scenarios based on your customers' interactions. We can also engage product AI recommendation and personalization. But forget about abandoned cart campaigns, our scenarios are much more sophisticated. We are creating a retention strategy together, we are not just trying to catch up with last month's sales 🙂
Data is the foundation! We standardize and analyze all available data about your customers.
We create scenarios that help activate the retention of your customers. We deliver demonstrable results.
We are experts in email and SMS marketing. We manage services in this area from A to Z.
We build on the data and needs of your customers. Your loyalty system must earn!
A retention strategy needs to be built on the right communication towards your customers.
Sometimes less is more. We will find the right pricing policy for your target group.
Did you know that it is possible to attract crowds of people to brick-and-mortar stores with one email? Our award-winning campaign for Tescoma can do this, even on a regular basis. In addition, on the day of the event, it increases sales by an average of 211 %.
MARTINA KUBALÍKOVA
Business Development Manager
+420 725 554 927, martina.kubalikova@acomware.cz
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