Tescoma: An original email campaign promotes culinary events

We have been helping Tescoma with e-mail marketing since 2013 and in the first 12 months we increased their turnover from e-mailing by 99 %. In the middle of 2015, we also devised an original automated campaign for it, which serves to support the Tescoma promo team.

The campaign has the following form:

• Target group: "Tescoma has it" loyalty program members who have been registered at that store
• Delivery date: Always 5 days and 1 day before the culinary event
• Motivation: The possibility to participate in the event and a discount of 20 % for the purchase of goods on the day of its event
• Key metrics: Increase in sales on the day of the event

The effect of the campaign is visible not only in the attendance of culinary events, but also in average sales growth, which achieves 211 %. Thanks to this, the campaign succeeded in this year's competition WebTOP100, where she received second place in the category of the best e-mailing campaigns.

You can find more information in the infographic below this text.