Let new customers know about you? In such a case, it is advisable to choose a brand promotion campaign. We helped Narex raise awareness among the younger generation of DIYers aged 25-44. We focused our attention on the YouTube network, where we reached hundreds of thousands of users using a precisely targeted video campaign.
„Linking online and offline activities is possible. Customers like to see the goods in person, experiential events attract them, and the chances of a sale in a brick-and-mortar store are higher.„
The first campaign included online activities that complemented ongoing print advertising and TV spots. We launched a video campaign on the YouTube network, which made it possible to target a very specific group of users. In order to ensure business benefits as well, we motivated customers with the "Drive it with a legend" event, thanks to which they could receive a legendary Tatra 148 dump truck as a gift with their purchase.
As part of the campaign, we prepared a media plan to support the promotion of YouTube videos. Within YouTube, we then targeted potential Narex customers, namely amateur DIYers aged 25-44. Remarketing was also part of our strategy.
The biggest award in the form of expanding cooperation
„We have reached a low price per video view of 0.52 CZK.„
We managed to reach more than 450,000 unique YouTube users, almost 22 % of them watched the video until the very end. The campaign brought more than 7,500 new visitors to the website and increased sales. The cost of the campaign was 134,000 and for its great success and our great joy, the client planned further online activities.
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