E-mail marketing raised from diapers

Customers leave after 3 years

„At the beginning of the cooperation, the e-shop did not have any e-mailing strategy. Our goal was to find a way to increase the number of orders and at the same time the value of the brand in the eyes of customers.„

The period during which customers shop in baby goods e-shops usually does not exceed 3 years. There are e-shops with a similar offer in our country like mushrooms after rain. In an effort to break through among the competition, we therefore proposed to include e-mailing among the marketing tools.

Our strategy proposal was based on the assumption that we want to increase the number of orders and at the same time also build brand value in the eyes of customers

5 steps to higher turnover

We built e-mail marketing practically from the ground up. The following steps gradually led to the fulfillment of our goals:

2. Implementation of IBM Marketing Cloud, which can facilitate the management of email campaigns and automate a lot of follow-up processes. Thanks to it, for example, important customer data can be connected and all possible e-mailing functions can be fully used.
3. Creation of a central marketing database for the collection of data on customer behavior and their analysis.
4. Creation of more than 100 customer segments
5. Setting up automatic campaigns, which is based on the customer life cycle.
6. Community building through quality content and special projects.

E-mailing is the most important sales channel

„During the period of joint cooperation, Feedo.cz became the largest Czech and Slovak e-shop in the segment of baby needs.„

Thanks to IBM Marketing Cloud technology, understanding of the customer's life cycle and proper communication, e-mailing has become the most important sales channel for the Feedo.cz e-shop. We also managed to achieve an above-average open rate – for standard newsletters around 20 %, automated e-mails are opened by an average of 40 % respondents.

The Feedo.cz e-shop has grown to a turnover of more than 500 million crowns per year during the period of joint cooperation and is the largest Czech and Slovak e-shop in the segment of baby supplies.