Auto Hotárek is one of the established companies with car accessories on the Czech market, which also operates successfully in e-commerce. However, with the growth of the business, the breadth of the product range and thus the complexity of the e-shop offer also increases. The previous web search system was no longer sufficient for the client's needs, as users often could not find what they wanted to buy. Read how we solved the problem.
We always like to test new possibilities with clients to improve their results in e-commerce. This was also one of the impulses for a deeper analysis of web searches.
The search data and testing revealed 3 troubling findings.
The analysis brought several surprises to us and the client. For example, users often they searched for products by their ID. This led us to a more rigorous revision of them and the requirement that the new system be able to evaluate this information.
We have had great results with this tool for other clients as well. That's why we knew that the Auto Hotárek e‑shop could also help thanks to its possibilities.
In addition to refining the search, which also tolerates misspellings and synonyms, we have not neglected the business aspect either. The solution was primarily intended to increase the number of e-shop orders and better correspond to the customer's intention.
Search therefore for example favors the best-selling products and those that have long-term positive feedback from customers. We also got better at analyzing data and tracking search trends predict the most common needs of users. Thanks to this, the e-shop now offers them a suitable alternative in case they cannot find the specific product they are looking for.
At the same time, the e-shop displays different search results for regular customers and other results for wholesale partners. Specifically, these are different prices. If a wholesale customer is logged in, they will see different prices in the search than a non-logged retail customer.
We also took into account user needs by device. Therefore, for the sake of clarity, we display less information in the search on mobile than on desktop.
Tool integration including testing took only 3 days. The impact of the change to the search system exceeded even our most optimistic assumptions. The improvement in results paid for the monthly tool fee after the first weekend of use. Judge for yourself below.
"The previous e-shop search engine confused users who often did not find what they wanted to buy. At Acomware, they helped us choose and implement a new solution that not only raised the quality of search results, but also helped us significantly increase e-shop conversions."
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