Thanks to its specialization in nutrition and goods for babies, Feedo operates in the field of FMCG - fast-moving retail goods. The target group is pregnant women and mothers with children aged 0-3, who mostly visit brick-and-mortar stores.
The primary goal of the cooperation was therefore bring customers from brick-and-mortar stores to the Internet. We therefore try to break down the barriers to online shopping (free shipping, lower prices of goods) and in cooperation with the client we implement a number of marketing campaigns. The goal is also to introduce tools for customer acquisition on the Internet (performance marketing) and for their subsequent retention.
Just current customers play an important role - those who buy once every 4 months, they make up 65 % of the e-shop's turnover. Therefore, tools are set up to maximize retention (customer value) over time, in this area we use emailing and other techniques.
Feedo is thanks to mutual cooperation market leader in baby supplies. The acquisition strategy led to the growth of services by up to 300 %. The significant share of regular customers in the turnover also confirms a suitably set strategy for the FMCG segment.
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