The number of mobile purchases is growing, reaching a new high in the 3rd quarter

Current data on the state of Czech e-commerce are based on data from the consulting company ACOMWARE. Its analysis shows that in the 3rd quarter, the turnover growth of domestic e-shops slowed slightly year-on-year to the current 13 %, but overall it increased by almost a quarter for the whole of this year. "It is already virtually certain that all e-commerce will grow by at least 20 % this year," explains Jan Penkala, CEO of the company. "The main trend we observe is the willingness of customers to use their mobile phone for shopping. In the 3rd quarter, mobile phones already accounted for almost 15 % of traffic in e-shops, a little under 7 % of turnover, and for the first time they reached a conversion rate of 1 %." supplies.

In addition, the most important three months of the year await domestic e-shops from October. "Christmas is traditionally a period for which merchants prepare for a long time. This year, in addition to campaigns, they should not underestimate the issue of website optimization for mobile phones. The demand for quality services is also increasing," clarifies Penkala. Earlier, ACOMWARE published a growth estimate for the Christmas period, where e-shops should improve by up to 25 % year-on-year. Some merchants expect even more significant growth - for example, Alza.cz estimates that Czechs will spend up to 40 % more money on gifts this year than last year.

Evaluation of the 3rd quarter of 2015 in Czech e-commerce:

1. Year-on-year growth in the turnover of Czech e-shops slowed down slightly in the 3rd quarter, when they grew by 13 %. But if we compare the first three quarters of this year and last year, total growth for 2015 reaches 24 %;
2. Revenues from mobile phones are constantly growing and reached in the 3rd quarter with a share of 6.7 % a new high;
3. The turnover from the desktop, which it creates, remains dominant over 87 % of all sales. However, total sales are not increasing, they were the same in the 2nd and 3rd quarters;
4. Turnover from mobile phones is growing the fastest - year-on-year by 46 %. Tablets recorded growth by 35 %, PC o 9 %;
5. It is also increasing share of mobiles in traffic, currently forming already 14,9 %. In Q2 it was only 11.6 %;
6. Average (total) order value reached CZK 1,811 in moderation conversion 1.88 %. It continues to be highest on PC and lowest on mobile;
7. The conversion rate is highest again at PC - 2.08 %. For mobile phones, there has been a regular increase in the conversion rate since the beginning of the year. The conversion was first achieved by 1 %, which is the most in history.

Methodology: As part of the analysis, the data of more than 70 Czech e-shops with a combined annual turnover of approximately CZK 2.7 billion were examined. Data source: Google Analytics.

About ACOMWARE s.r.o

ACOMWARE is a specialized consulting company for e-commerce. We focus primarily on help in entering the online market, e-commerce consulting, increasing traffic, business performance and intelligent e-mailing. Our clients include major market players – e-shops and retailers: Tescoma, Astratex.cz, Yves Rocher, Expert CR, Oxalis.cz, VašeČočky, Conrad Electronic, Kytary.cz and others. In 13 years of operation, we have served over 3,000 internet projects.

The team consists of more than 45 experienced specialists. As part of e-commerce development, we publish a number of case studies or analyses, and we also organize trainings and workshops. For all e-commerce fans, we also bring a cycle of discussions with successful Internet entrepreneurs Eshopista.

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