What are the specifics of the Czech customer, is he really that sensitive to price and why does he always want something? These and other questions were answered by representatives of leading Czech e-shops at our panel discussion organized together with the Association for Electronic Commerce.
Radek Pazour IKEA Customer relations manager at IKEA for the Czech Republic, Slovakia and Hungary. His experiences in relation to customers has been working at IKEA for more than 15 years, has been working in the company since 1998. |
Jiří Navrátil Datart Internet Division Manager at Datart International, in which he has been working since 2006. Before that, he worked for 8 years as marketing director at LMC, which operates the jobs.cz portal. |
298 department stores in 26 countries, turnover of 27 billion euros for 2012. This is the business card of the largest retailer of furniture and home furnishings. |
One of the largest electronics retailers with an annual turnover of 4.5 billion crowns. Currently operating44 brick and mortar stores in the Czech Republic and Slovakia. |
Jitka Dvořáková CZC.cz It has been since June CEO of the CZC.cz e-shop with a turnover of 1.3 billion crowns. She worked as a sales director of NetRetail Holding, she has experience working for companies such as Panasonic, Philips or Mall.cz. |
Michal ran Mountfield Since 2009 works at Mountfield, now in position Commercial Director. In the years 2004-2009, he worked at Mall.cz, where, among other things, he held the position of marketing director. |
More than 15 years on the market makes CZC.cz one of the largest e-shops in the Czech Republic. It is currently in stock more than 20,000 items. |
The largest domestic seller of garden equipment. It has been on the Czech market since 1991 and currently operates here 55 sales centers. |
Tomas Drtina Income GfK Managing partner of INCOMA Gfk – the most important research organization in the region of Central and Eastern Europe. Incoma deals with research and solutions in retail, customer buying behavior and real estate. |
Radek Hrachovec loyalty systems specialist In the years 1998-2010 worked in the company Baťa, since 2006 in the position of marketing director. He has been a freelancer for the last three years - you can find his presentation atwww.radekhrachovec.com. |
The company was founded in 1991, since 2000 it has been a member of the GfK group - the fourth most important research group in the world. |
"After twelve years of working at Bata, I specialized in loyalty programs. I learned the most about them while working at the Baťa club." |
Panel moderator |
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Jan Vetyška APEC It has been since 2006 executive director of the Association for Electronic Commerce. He cares about the development of Czech e-commerce and is interested in online marketing trends. He previously worked at Internet Info and Economia Online. |
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