Ondřej Klega: Presentation of the study How e-shops are seen in 2014

Presentation of the survey among 137 Czech e-shops, which we carried out in February 2014. Presented by Ondřej Klega at the E-commerce 2014 panel discussion.



Also watch more videos from the panel discussion – what is the competition like on the Czech e-commerce market and how e-shops invest in stock and logistics.

Panel discussion speakers


Tomáš Braverman

Tomas Braverman


The head of the strongest Czech price comparator previously acted as executive director of Internet Retail operations in Slovakia and Poland.

Jan Vetyška

Jan Vetyška


It has been since 2006 executive director of the Association for Electronic Commerce. He cares about the development of Czech e-commerce and is interested in online marketing trends. He previously worked at Internet Info and Economia Online.


The largest domestic product comparator, indicating the direction of Czech e-commerce. Member of the multinational Allegro Group.                                                                                                                                                                                        


Association 313 companies, entrepreneurs and experts in e-commerce. It was founded in 1998 as an independent organization supporting the development of electronic commerce in the Czech Republic.

Miroslav Černý

Miroslav Cerny


Marketing manager of TESCO Stores CR, has been working in the company for 7 years. He previously worked for Vitan, Nestlé or telephone operator Oscar (later Vodafone).                                               

Jan Penkala

Jan Penkala


John is director of ACOMWARE, in which he has been working for more than 7 years. He is in charge of the intelligent e-mailing service and also develops expertise in the company and determines the strategy for e-shops and retailers in the field of e-commerce.

TESCOTESCO is among largest retailer on the Czech market. It also launched fairly recently the first online grocery store in the Czech Republic.                                                                                                                                ACOMWAREConsulting company focused on e-commerce. It mainly focuses on e-commerce consulting, increasing traffic, business performance and intelligent emailing
Josef Mech

Josef Mech


Since 2002 operates in SportObchod.cz, the second year then as he states as principal (Managing Partner). He graduated from the Faculty of Economics of the Masaryk University in Brno.

Filip Černý

Philip Black


He previously worked, for example, at Ogilvy, and now he has been working as a marketing manager for the seventh year the largest Czech e-retailer musical instruments Guitars.cz.


One of the largest e-shops with sports equipment in the field of Czech e-commerce, double winner competition of the best e-shops ShopRoku.


The largest Czech e-shop with musical instruments - has been operating in the field of e-commerce since 2000. Over 10,000 unique customers visit it daily.

Panel moderator



Jan Svoboda


Honza Svoboda is earlier founder and director of NetDirect s.r.o, which happened during his tenure


the most important Central European manufacturer of e-shops. Subsequently, he worked in the post executive at Allegro Group CZ, s.r.o He currently works at ACOMWARE as a Manager for e-commerce partners.