She impressed the expert jury led by Luboš Plotěný in the competition WebTop100 our campaign for the HUDY e-shop, which is sent to individual recipients personalized weather-related newsletters. Depending on whether rain, snow, heat or stronger wind is approaching, the e-shop offers its customers adequate clothing. Email also takes into account what the customer has recently viewed or addressed via email. The creative is also adjusted according to the addressee's gender.
Open rate for dispatches based on weather forecasts, it was until 30 % higher than with other newsletters sent by HUDY. In terms of sales, attendance and the amount of the average order, it is even 3. the most successful e-shop e-mail campaign.
WebTop100 annually awards the best digital projects in ten different categories. He chooses at the same time from more than 200 registered projects. IN last year our campaigns for UrbanStore.cz and TESCOMA clients took the first two places in the e-mail campaign category.
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