The latest trends, ideas and work procedures will be presented in 12 hours of lectures by world-leading specialists. "For example, Becs Kemmová will come, who works in e-mail marketing both at the startup Conversio and as an independent consultant. Specifically, Becks reveals 5 important things every marketer should know about email relevance. Alex Ilhan, who works in a senior position at the company Email on Acid in Great Britain, will further share his know-how," outlined Martin Halama, expert guarantor of the conference from the organizing company ACOMWARE. According to Halama, Derick Wiesner from IBM or Frank Strzyzewski from XQueue GmbH will also arrive. Other foreign speakers will be introduced during August.
According to one of the speakers, Alex Ilhan, the biggest challenge for email marketing in the next 2 two years will be email attribution. “Although email is on the rise, I still see its importance being underestimated in other marketing channels. I would like to see the real impact of e-mail on profit," Ilhan elaborates on his idea. The lecture will address, among other things, the availability of email in connection with interactivity. “Email accessibility should be a priority for all marketers. We can create a great email, but if it doesn't really reach everyone, it loses its meaning. If we want to make email interactive, then accessibility becomes a challenge," he explains.
The Emailing 2020 conference is organized by the consulting company ACOMWARE. Tickets are on sale on the website www.mailing2020.cz. Information about the conference is also available on the Facebook page www.facebook.com/emailing2020 or on Twitter under the hashtag #emailing2020.
ACOMWARE is a specialized consulting company for e-commerce. We focus primarily on help in entering the online market, e-commerce consulting, increasing traffic, business performance and intelligent e-mailing. In 15 years of operation, we have served over 3,000 internet projects.
The team consists of more than 75 experienced specialists. As part of e-commerce development, we publish a number of case studies or analyses, and we also organize trainings and workshops. For all e-commerce fans, we also bring a cycle of discussions with successful Internet entrepreneurs Eshopista.
Relative PR & Consultancy
Jiří Uhlíř
phone +420 724 014 643
e-mail: jiri.uhlir@relativepr.cz
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