Great achievement: We have bronze in the European Impact Awards!

We are very happy. Our creative agency Blueglue is celebrating another success. In the European creative competition Impact Awards (formerly IMC European Awards) she won bronze.

The Impact Awards are announced by the European Association of Communication Agencies (EACA).

She won the award for the When I Grow Up campaign for in the Brand / Loyalty category and she succeeded so among dozens of European agencies. Many thanks to the client and all colleagues who participated in the campaign.

"This European award in the field of creativity made us very happy. Our agency Blueglue is growing at a rocket pace, in 2 years of existence, the teams of creative, content, social network management, video production and product photography have grown enormously. Satisfied current clients, new and new clients from large well-known brands, awards in professional competitions confirm to us that our journey in the field of creatives is going in the right direction," says Head of Blueglue Pavel Paradýs.

Campaign When I Grow Up…

This gentle one the creative concept was created based on the struggles experienced by dog owners, and toyed with the idea of what dogs want to be when they grow up. The campaign is based on each pup doing a lot of "rogues" that may refer to their dream "career". He can be a garbage man, a carpenter, a writer or an astronaut.

The campaign ran on television, on social networks, YouTube, CLV in the subway and in strategic places in the capital. of the city of Prague with a link to the educational landing page describing individual dog breeds according to professions. You can find more about the campaign here.

It's not the only award this campaign has won - it's also won bronze in the Internet Effectiveness Awards 2022 and silver in the IMC Czech Awards competition.

Media Contact:
Jitka Gráfová, Marketing Communications Manager,