The goal of PPC campaigns is not just to bring conversions and make money. It is also important to achieve an optimal ratio of income and expenses. We carefully optimized the PPC campaigns of the Exasoft.cz e-shop and contributed to an increase in income by 226 %. At the same time, the share of turnover costs fell to only 4.7 %.
"We optimized the PPC campaigns of the Exasoft.cz e-shop with careful work and contributed to an increase in income by 226 %."
PNO under 5 % was the basic goal that Exasoft wanted to achieve in PPC campaign management. At the same time, however, he expected to maximize sales. Due to the nature of the e-shop segment, we decided to work mainly with Google purchases. We set up a total of 84 separate campaigns that correspond to website categories and gradually optimized them.
"In addition to general newsletters, we have created segmented mailings for specific products of individual categories
Already after the first week, orders and sales grew at a rocket pace. However, most campaigns still had relatively high costs. Therefore, we gradually:
"Already after the first week, orders and sales grew at a rocket pace."
In 5 months, we helped ExaSoft to increase its Google Shopping revenue by 233 % year-over-year, while PNO reached only 4.7 %.
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