The long-awaited retargeting feature in the Sklik content network promised to increase the number of orders from the Sklik network. In the pilot campaigns that we implemented in January and February this year, our goal was to verify this fact and optimize the increase in the number of conversions through consistent campaign optimization.
We implemented campaigns aimed at using the retargeting function during January and February 2014 for three of our clients - Astratex.cz, Feedo.cz and VašeČočky.cz. The excellent results of retargeting led to a significant increase in the total number of orders in all cases.
You can read more information in the study prepared for you by our specialists in our performance department. You can read the entire study in PDF format download here.
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