levneELEKTRO.cz: Higher turnover and lower costs for PPC campaigns

We have been managing PPC campaigns for the most popular e-shop in the Czech Republic according to the ShopRoku 2014 competition since last year. We have managed to make them significantly more efficient - PPC not only increases sales, but at the same time we have also reduced the share of costs in turnover by more than 3x.

The goal of cooperation with the e-shop levneELEKTRO.cz for the autumn of last year was to significantly increase the effectiveness of PPC campaigns in the Google Adwords advertising network. The requirements were clear: increase income from both search and PLA campaigns and gradually reduce the share of costs in the obtained turnover.

As part of the new PPC strategy, we made a number of partial adjustments to the PPC campaigns at the client:

• Optimizing PLA campaigns – more campaigns, better sorting
• Changes to search campaigns – new structure and form of text advertisements
• Expansion of campaigns – e.g. about the time dimension or regional targeting
• Running remarketing campaigns

The suggested strategy turned out to be correct - immediately from the 2nd month after the implementation of the changes, revenue growth from PLA campaigns, which in total grew from August to December 2014 by an incredible 4,501 %. Similarly, turnover from search campaigns also increased significantly. Aim to reduce PNO below level 3 % was fulfilled - in December it was just 1.68 %, which is in a year-on-year comparison, a more than three-fold improvement.

You can find more information in the infographic below this text, or you can download it download in PDF format.

TIP: Do you have a problem with the insufficient performance of your PPC campaigns? Contact us!