KOH-I-NOOR: Brand support abroad increased sales

In autumn 2015, we implemented a brand promotion campaign for the Czech manufacturer KOH-I-NOOR. This contributed not only to an increase in brand awareness, but also to an increase in sales by 29 %.

KOH-I-NOOR approached us in the summer of 2015 with a request to create a digital strategy for foreign markets. The aim of this strategy was to strengthen awareness of the company abroad, especially in the form of promotion of selected product lines.

In collaboration with Google, we proposed a strategy for the client combining performance formats in the content and search networks with video formats on YouTube:

1. Content and search campaign: the main goal was to get traffic to the selected landing page
2. YouTube video campaign: the key metric was reach (completed views)

The first campaign aimed at the Polish market took place on time from 14/09/2015 to 26/10/2015 with a planned budget more than half a million CZK.

The result of the campaigns was not only year-on-year sales growth of 29 % in brick-and-mortar stores, but also increase in brand awareness o 14,4 %. Thanks to him, the KOH-I-NOOR brand took first place as the best-known brand in its field.

You can find more information in the infographic below this text.