The introduction of ppcHIT technology for the automation of campaigns increased the conversion rate and number of orders at the DVDpremiery.cz e-shop, especially in the Sklik advertising network. Higher PPC performance continues beyond the Christmas season.
The DVDpremiery.cz e-shop is one of our long-term clients. When preparing the strategy for the 2014 Christmas season, we proposed to the client the use of the ppcHIT tool for campaign automation with the aim of increasing efficiency, especially in the Sklik system. The optimization was also supposed to bring faster growth in the number of orders.
The ppcHIT tool was deployed in October 2014, when we made the following settings:
The result of the aforementioned adjustments was an increase in the conversion rate in the Sklik advertising network, where in the period from November 2014 to February 2015 the conversion rate was 95 % higher than the average for the other months of 2014. The number of orders also increased similarly - in November 2014 there was an increase of 450 % compared to September 2014.
In addition, the improvement in the results of PPC campaigns also continues in 2015, when the conversion rate and the number of orders are still significantly higher than in the past. The share of ppcHIT in the total number of transactions is also gradually increasing – in February it already reached 68.3 %.
You can find more information in the infographic below this text or you can download it download in PDF format.
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