Czech TESCOMA increased its turnover from emailing by 99 %

A Czech seller of kitchen equipment has been working with us for over a year to improve its email communication. The result is year-on-year turnover growth of 99 % and almost 20,000 new contacts.

We started working with TESCOMA on the modification of email communication in September 2013. We have three basic goals:

1. Increased turnover from email campaigns
2. Modernization of mailings (responsive design, dynamic content and more)
3. Collection of new emails

After consultations with the client, we put into practice the first agreed adjustments to the emailing. We stop communicating exclusively with the entire database of contacts and focus more on groups of active customers. We launch automatic campaigns such as a welcome process or holiday wishes, which we also supplement with dynamic content or personalization elements. In the Tescoma e-shop, we also collect new emails via PadiAct when we motivate customers with a one-off discount on their next purchase.

The results so far confirm that the changes in email communication have proven effective. In the period from September 2013 to August 2014, it was possible to achieve year-on-year growth in turnover from emailing by 99 %. In the same period we also acquired more than 19 thousand new emails thanks to collection via PadiAct.

You can find more information in our study, which you can download free here.

TIP: Do you also want to double your email turnover? Contact us for an initial consultation.