Don't fall asleep time!Advertisements with product information have been operating on the Czech market since March 2013. Their implementation and subsequent optimization is not easy, so not all domestic e-shops are still using this relative novelty. Very few use them to the maximum - because they do not know how to optimize them properly. In the case of proper implementation, you can gain a competitive advantage - you may even today be able to find a segment where there will be only one advertiser.
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The Google search results screen - PLA is displayed on the right |
What is needed for PLA imaging?To successfully launch campaigns, you need a Google Merchants account (Google Shopping) and an XML feed with goods that must meet all Google conditions - they are significantly different from XML feeds for Czech commodity comparators.
Where do ads appear?Product information ads appear to the right of search results in place of the first three Google AdWords ads. The great advantage of these ads is that in addition to the image (which attracts attention), the price is also displayed. If your price is lower than the competition, you can bring more potential customers to your e-shop.
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Expand your scopeYour product information ads can run alongside your Google AdWords ads. If you also appear in natural search results, your link can appear in search results up to three times. In this way, you significantly increase the chance that the user will choose one of the links to your e-shop in the search results.
Contact usLeave us a contact, we will contact you and, together with our specialists, we will propose a tailor-made solution just for you. We not only launch campaigns for you, but we can also optimize them effectively.
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