If you have a small e-shop, you are probably doing something wrong. E-mailing. You can't collect new contacts on the web (you probably only have a form at the bottom of the footer), you can't collect them offline (perhaps in your store), you can't send effective e-mails and you can't do a lot of other things. At the same time, for example e-shop SportObchod.cz does e-mailing 20 % turnover. How much does it make for you?
https://mladypodnikatel.cz/video-petr-cikan-efektivni-emailing-eshopy-t24653
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