News in PPC advertising

On Wednesday, September 11, Honza Fencík gave a lecture at the APEK training session about news in PPC advertising and changes in the purchase of advertising space and targeting. The training was divided into two parts:

Part 1: PPC News

• You can use the news on Sklik and AdWords (analysis of search queries, extended campaigns and other tools)

Part 2: Changes to buying areas and retargeting adjustments

• display advertising and how to behaviorally target campaigns on Seznam
• reach the right customers - cherry picking and retargeting, rtb campaigns
• specific examples of campaigns, their planning, testing and optimization

Honza showed concrete examples in the new modern tool for managing advertising campaigns, Adform. If you want to know more about Adform, don't miss our individual training.