At the Retail Summit 2013, Jan Penkala presented a tool that significantly boosts sales. Smart emailing helps retain a customer who has already purchased. This method is more efficient and cheaper than trying to bring in new customers all the time.
Online store with a face - a case study of Armed.cz presented at the ShopRoku 2012 conference. A successful e-shop with army equipment was presented by Ondřej Kleg...
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DPD sales chiefs - Ondřej Vaňha and Uloženky - Karel Pěnka agreed that testing goods at branches is uneconomical and time-consuming, which ...
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Interview with Radek Pazour from IKEA after the November panel on the topic of the customer, which APEK co-organised with us. Radek Pazour explained when IKEA plans to...
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