ACOMWARE e-commerce index: Czech e-shops grew by 23 % in the 1st quarter

For this year experts predicted growth in the turnover of Czech e-shops by approximately 10-15 %. But our first-quarter figures show that the pace of growth has been faster so far – specifically at 23 %. Sellers of household goods, children's products or fashion are most successful.

Assessment Q1 2015:

1. Czech e-shops grew year-on-year +23 %; compared to the previous quarter, however, their turnover decreased by 25 %;
2. The average order value reached CZK 1,760 with a conversion rate of 1.64 %;
3. 81.7 % of e-shop traffic comes from PCs, 11.5 % from mobile phones and 6.5 % from tablets. The year-on-year traffic from mobiles increased the most, by 38.7 %;
4. PCs account for 90.7 % of the turnover of e-shops. Mobiles make up 4.5 %, tablets 4.7 %;
5. Turnover from mobile devices is growing the most – by 56 %. Tablets grew by 42 %, PC by 25 %;
6. The average order value is the highest for PCs (CZK 2,048), the lowest for mobiles (CZK 1,494). For tablets, it reaches CZK 1,717;
7. The conversion rate is highest on PC where it is 1.68 %. For mobile phones, it is almost half smaller – 0.81 %. Tablets have an average conversion of 1.28 %.

Traffic comparison

Comparison of turnover

Turnover growth in selected product segments

Forecast for Q2 2015

For the 2nd quarter of 2015, we expect growth to be at the same level again 20 %. The driving force will be the spring assortment - clothing, sports, garden or also food thanks to the launch of new e-shops.

Methodology: More than 70 e-shops with an annual turnover of approximately 2.7 billion crowns were analyzed. Data source used: Google Analytics.